BRAND PERSONALITY

PHYSICAL FACADE (Minimalistic, Unique)
Physique- Brand qualities, form, physical specificities, colour
- Elegant coorporate, Lifestyle watches
Personality- Forms the character, fashion, style, young
-soul which are relevent for brand
Relationship-Tangible & untangible areas, Define the behaviour that identifies
the brand -the way the brand connect to its customers.
Luxury, Gift, Offers
Culture- Internal intangible facet to integrate the brand into the organisation which is essential in differentiating brands.
-Indian, traditional, Premium quality,fashion, lifestyle, creative, young brand, sporty
Reflection-external intangible facet reflecting the customer as he or she wishes to been as a result of using a brand.
-Lives life to the fullest, milti-faceted, revives aspirations, stylish, affordable
Self Image-internal intangible facet reflecting the customer attitude toward the brand. These inner thoughts connect personal inner relationship with the brand.
-Design, Trendy, good quality, cool, water resist.