PHYSICAL FACADE (Minimalistic, Unique) Physique - Brand qualities, form, physical specificities, colour - Elegant coorporate, Lifestyle watches Personality - Forms the character, fashion, style, young -soul which are relevent for brand Relationship -Tangible & untangible areas, Define the behaviour that identifies the brand -the way the brand connect to its customers. Luxury, Gift, Offers Culture - Internal intangible facet to integrate the brand into the organisation which is essential in differentiating brands. -Indian, traditional, Premium quality,fashion, lifestyle, creative, young brand, sporty Reflection -external intangible facet reflecting the customer as he or she wishes to been as a result of using a brand. -Lives life to the fullest, milti-faceted, revives aspirations, stylish, affordable Self Image -internal intangible facet reflecting the customer attitude toward the brand. These inner thoughts connect personal inner relationship with the brand. -Design,...